The 1940's • 1940-1949 • Fashion History Movies Music | A tribute to our greatest generation The 1940's • 1940-1949 • Fashion History Movies Music

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1940's nostalgia with a perpetual and heartfelt thank-you to
our GREATEST GENERATION, it's a movement with style.
An amazing decade in which a severe worldwide depression was replaced by a lengthy world at war, followed by a post-war boom.

Welcome to the 1940′s

Neon signs flash through the darkness on a rainy night in the city. Halos form above dimly lit street lamps. From the rooftop ballroom of the Club Dahlia in 1940′s downtown Miami, you’re listening to the sweet sounds of the Glenn Miller Orchestra.

It’s 1940′s Fashion and TWA, of course!

This short film called Fashion Horizons captures 1941 America in color, before we joined the war. Paramount Pictures and TWA (the airline) came together to make it. It’s sort of like a long commercial, but it contains some very interesting hist... Read More »

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Red White and Blue Vegetables

On the homefront during World War II, Americans contributed in many ways as a symbol of national unity in the civilian war effort. It would take everyone to win the war. Life during the war meant daily sacrifice, but few complained because they knew ... Read More »

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My Day In 1946 – Uneventful as it was…

I want to live in the city in 1946. I want to meet my pals at the Kash & Karry to peek at the newest comic books. I want to use cardboard to go snow sledding. Maybe someone will bring a store bought sled. I want to stay indoors and sit close to t... Read More »

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Bring back the 1940′s

1940s-lifeRooftop ballrooms, inviting a soldier to dinner, the percussion of high heels across a heavy wooden floor, film noir. Lips as red as the law will allow, walking slowly on a misty morning, the buzzing of old neon. The torch song, boats made of mahogany and toy prizes made of tin, pride in appearance, Gene Tierney’s angelic glow. Black satin opera gloves, friends that sign your autograph shirt, Lux Radio Theater, riding in the rumble seat. The melody in music, handwritten letters from home, halos above street lamps in the rain, Winston Churchill. Radios as big as appliances, grilled cheese sandwiches with a dill pickle spear at Woolworth’s, the soul of our nation. Stickball, the magic of Fred and Ginger, a silver dollar from grandma, picnics in the park, letting the good guy win. Dressing up for the movies, the warmth of Christmas morning, an evening next to the radio, Bogie and Bacall. Squeezing into the photo booth with your best friend, kissing goodbye at the train station, Kilroy, the dance hall. Saturday mornings at the barber shop, sounds of children playing tag, leaning over the fence to talk to our neighbor, meeting a date at the soda fountain. The allure born of mystery, riding our bikes in the summer rain, grandma’s medicine chest, searching for four leaf clovers. Dancing until your wingtips glow, staring through display windows downtown, glass milk containers, the 1946 Wurlitzer. Making flour and water paste, a teen’s jalopy, time standing still, sending box tops for decoder rings, Sunday dinner. Hide and seek at dusk, big bands, Hollywood elegance, Superman on the radio, the lunch counter at the 5&10, fedoras.