The 1940's • 1940-1949 • Fashion History Movies Music | A tribute to our greatest generation The 1940's • 1940-1949 • Fashion History Movies Music

Welcome to the 1940’s

Neon signs flash through the darkness on a rainy night in the city. Halos form above dimly lit street lamps. From the rooftop ballroom of the Club Dahlia in 1940’s downtown Miami, you’re listening to the sweet sounds of the Glenn Miller Orchestra.

Commander Gatti’s Jungle Yacht and African Expedition

Italian-born explorer, author, film maker, and amateur radio operator Attilio Gatti led eleven expeditions to Africa from 1922 through 1947. Traveling extensively throughout the continent during this time period, Gatti spent a total of 15 years on Af... Read More »

Pepsi Cola during the 1940’s – Niche Marketing

Developed 12 years later, (in the late 1800’s) it seems Pepsi Cola has always nipped at the heels of Coca Cola. In fact there are three occasions between 1922 and 1933 that Coca-Cola was offered the opportunity to purchase Pepsi, with Coke decl... Read More »

Gangster Squad – 1940s Los Angeles

Gangster Squad (the movie) is based on a series of 2008 articles in the Los Angeles Times by Paul Lieberman, and looks at the true story of an LAPD unit formed in the mid-1940s to fight back at the growing influence of the Mafia coming in from the ea... Read More »

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Bring back the 1940’s

1940s-lifeRooftop ballrooms, inviting a soldier to dinner, the percussion of high heels across a heavy wooden floor, film noir. Lips as red as the law will allow, walking slowly on a misty morning, the buzzing of old neon. The torch song, boats made of mahogany and toy prizes made of tin, pride in appearance, Gene Tierney’s angelic glow. Black satin opera gloves, friends that sign your autograph shirt, Lux Radio Theater, riding in the rumble seat. The melody in music, handwritten letters from home, halos above street lamps in the rain, Winston Churchill. Radios as big as appliances, grilled cheese sandwiches with a dill pickle spear at Woolworth’s, the soul of our nation. Stickball, the magic of Fred and Ginger, a silver dollar from grandma, picnics in the park, letting the good guy win. Dressing up for the movies, the warmth of Christmas morning, an evening next to the radio, Bogie and Bacall. Squeezing into the photo booth with your best friend, kissing goodbye at the train station, Kilroy, the dance hall. Saturday mornings at the barber shop, sounds of children playing tag, leaning over the fence to talk to our neighbor, meeting a date at the soda fountain. The allure born of mystery, riding our bikes in the summer rain, grandma’s medicine chest, searching for four leaf clovers. Dancing until your wingtips glow, staring through display windows downtown, glass milk containers, the 1946 Wurlitzer. Making flour and water paste, a teen’s jalopy, time standing still, sending box tops for decoder rings, Sunday dinner. Hide and seek at dusk, big bands, Hollywood elegance, Superman on the radio, the lunch counter at the 5&10, fedoras.