Bathing Suits

The conversion of swimwear to a “2-piece” suit takes place in the 1940s. The uncovering of the midriff was starting to happen, but midriff exposures are slow and deliberate, and averaging about one inch per year. Movie stars headline the conversion process as Hollywood’s leading pin-ups – including Betty Grable, Lana Turner, Rita Hayworth bare their bellies.

Although around longer, the bikini was officially unveiled in 1946 by Louis Reard. The tiny bikini.

Reard said  “..for the record, you do not have a genuine bikini unless you can pull it through your wedding ring!”.   American women didn’t get comfortable with such little material until the late fifties and early sixties.

View this short video (and the photos below) for a peek into the beauty and elegance of the forties! 

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VNTG 1940s Styled by Lee Pin-up Bombshell Swimsuit / Bathing Suit Cream 12/34

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Jantzen 1940's-1950's pin-up swim suit with jacket combo

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