Month: July 2011

Pepsi Cola during the 1940’s – Niche Marketing

Developed 12 years later, (in the late 1800’s) it seems Pepsi Cola has always nipped at the heels of Coca Cola. In fact there are three occasions between 1922 and 1933 that Coca-Cola was offered the opportunity to purchase Pepsi, with Coke declining on each occasion. Walter Mack served as the president of Pepsi-Cola Company from 1938 until 1951. Mack was far ahead of his time (and his peers)... Read More »